Barbara Comstock's Electoral Connection
Through her website, https://comstock.house.gov/, Barbara Comstock has an easily accessible "media center" tab, which allows constituents to easily view news, press releases, social media accounts, and photos.
Barbara Comstock and Social Media ...
Barbara Comstock and Social Media ...
Congresswoman Comstock has a fairly extensive social media reach, with both active Facebook and Twitter accounts.
Follow @RepComstock on Twitter here!
Like @RepBarbaraComstock on Facebook here!
Advertising
Congresswoman Comstock released a series of commercials in her re-election campaign of 2016, many of which attacked opponent LuAnn Bennett. By highlighting her accomplishments, and downplaying Bennett's, Comstock was able to build a favorable name among her constituents, even if there was little actual content to the ads. In this short video, Comstock features key issues that she stands for, but elaborates very little on each point. Her name is also repeated often to build more name recognition.
Congresswoman Comstock released a series of commercials in her re-election campaign of 2016, many of which attacked opponent LuAnn Bennett. By highlighting her accomplishments, and downplaying Bennett's, Comstock was able to build a favorable name among her constituents, even if there was little actual content to the ads. In this short video, Comstock features key issues that she stands for, but elaborates very little on each point. Her name is also repeated often to build more name recognition.
Credit Claiming
One example of credit claiming for Barbara Comstock is her introduction of House Bill 321, or the Inspiring the Next Space Pioneers, Innovators, Researchers, and Explorers (INSPIRE) Women Act. This bill, which aims to connect entrepreneurs in the STEM fields with girls from K-12, was introduced by Comstock, and after passing in both the House and the Senate, will next go to the President. By introducing legislation, Comstock is showing that she is doing something that is beneficial to her constituents. Even if the bill wouldn't have passed, the simple introduction relays to voters that Comstock is personally responsible for new legislation.
Position Taking
Congresswoman Comstock displayed Mayhew's definition of position taking when she co-sponsored recent House Bill 1022, or the Federal Employees Paid Parental Leave Act of 2017. By co-sponsoring a bill like this, she is showing that she supports something that may interest her voters, and is showing exactly where she stands on an issue.
In the CNN interview below, Representative Comstock is displaying Mayhew's theories of advertising, credit claiming, and position taking. By displaying her name and image, she is advertising, by showing her voters she's involved she is credit claiming, and by commenting on the issue she is position taking.
Finances
In looking at Congresswoman Comstock's finances, spending in personnel compensation and travel remained fairly stagnant from 2015 to 2016. Her big increase in spending came in 2016 through her franked mail use. In 2015, Comstock spent $2,055.38 on franked mail, and in 2016 (an election year), she spent $63,582.23.
Press Releases
Directly through her website, constituents have easy access to viewing Congresswoman Comstock's press releases. Recent releases include her statement on the GAO Metro Report, and a statement concerning Speaker William Howell's retirement.